Both the video and the song’s lyrics take aim at misogyny and sexism in modern pop culture. She takes a satirical swipe at Robin Thicke’s ‘Blurred Lines’ video, in which a woman dances in front of the words ‘Robin Thicke has a big dick’, by dancing in front of inflatables spelling out ‘Lily Allen has a baggy pussy’.
She also takes aim at the use of the word “bitch” in popular culture, with the chorus stating: “Forget your balls and grow a pair of tits, it’s hard out here for a bitch,” she sings.
The track begins the singer getting liposuction while being told by doctors that she “let herself go” when having her two children. It then features the singer talking about female body image and sexuality. “I don’t need to shake my ass for you because I’ve got a brain,” she sings.
‘Hard Out Here’ precedes the release of a new album from Allen in 2014 and will be available to download from Sunday (November 17). Earlier this year the singer revealed that her new album has some “feminist vibes coming on”.
Speaking in September, Allen discussed the progress of the album and offered some clues as to what fans can expect. “It’s not an earnest ‘I’m a mum’ kind of record,” she said. “It’s empowering. There’s some feminist vibes going on. It’s the same old me with a bit of swearing going on. Good choruses, key changes here and there – that’s it!”